Max Farahani (CEO)

Max’s determination led him to make a life-changing decision to immigrate to the United States, seeking better opportunities. Starting from scratch in Miami, Florida, Max faced initial struggles due to language barriers. However, he persevered, taking on dishwasher jobs while pursuing additional education in night school. Eventually, his hard work paid off, and he landed a position as a loan officer for a brokerage firm.

Building upon his successes, Max founded Union Trust Financial Services in 2001, a company specializing in residential and commercial lending. Despite facing challenges during the financial collapse of 2008, Max redirected his focus to the insurance and wealth management industry. He became a financial advisor with MetLife, reaching notable milestones and becoming a managing partner for prominent companies such as MetLife in 2013. Eventually, Max became the CFO and Partner of Coastal Wealth, a MassMutual Firm.

In 2020, Max embarked on a new venture and established eAdvisorPro, an insurance and wealth management platform that leverages technology to provide personalized services to clients. Alongside his professional pursuits, Max is an active philanthropist, contributing to charitable organizations like the CARE Foundation. He holds memberships in esteemed institutions such as the South Florida Chamber of Commerce, NAIFA, and the Million Dollar Round Table.

Family, health, and growth hold significant value for Max. In his leisure time, he enjoys spending quality moments with his twin daughters, engaging in exercise, and immersing himself in books on quantum physics and financial technology to keep his mind sharp.

Max Farahani’s inspiring journey showcases his dedication to personal and professional growth, leaving a lasting impact on his family, community, and the industry he serves.